PRIMALANE MANIFESTO // EST. 2024
PRIMALANE:
BUILT FROM THE GRIT.
NO SHORTCUTS. ONLY INTENTION.
0%
COMPROMISE
100%
INTENTION
LAB VERIFIED
PURE FORMULA
ZERO ADDITIVES // PURE PERFORMANCE
MEET THE FOUNDERS.
A SHARED VISION.
Driven by a shared pursuit of raw performance and absolute clarity, we left the hype behind to focus on intentional movement and clean, purposeful design. We built Primalane for those who demand more.
John Malone
Jim Doegan
ORIGIN TIMELINE
THE ARCHITECTURE OF GRIT.
THE ITCH
We were tired of fuel that read like a chemistry exam and athletes pretending it didn't matter. The itch wouldn't quit.
THE BUILD
Months in kitchens, labs, and gyms. Every formula re-tested. Every claim earned. No filler. No theatre.
THE STANDARD
Primalane is the line we hold — for what goes in our bodies, into our training, and into the brand we put our name on.
FOUNDED
Garage. Spreadsheet. Stubbornness.
TESTED ON
Ourselves first. Always.
SHIPS FROM
Independent. Athlete-owned.
THE PRIMALANE METHOD
PURE INGREDIENTS
Zero unnecessary additives. Transparency in testing.
TRANQUIL STRENGTH
Controlled daily rituals that build deep strength.
ABSOLUTE CLARITY
Mindful physical and mental performance.
MANIFESTO